Based on published vehicle recall data (NHTSA, 2024), it is evident that there is a significant increase in the occurrence of safety defects of software intensive automotive systems. This is occurring despite the increase in published safety standards, availability of comprehensive process reference models, continuously improving software tool capabilities, and growing number of safety related regulations. We summarise that behind this trend there is a common thread that points to more than just technical, process, or regulatory issues, but to the broader organisational environment and culture. Addressing this requires a cultural shift towards prioritising safety, enhancing communication, and fostering transparency, which is where the concept of Psychological Safety becomes pivotal. We propose a framework for creating safety culture by encouraging Psychological Safety. This framework uses the concepts of Growth Mindset and Thinking Environment to nurture an environment of Psychological Safety. This framework not only supports developing a safety culture, but it is also known to improve team performance, drive continuous improvement, and build a resilient workforce capable of adapting to the constantly changing technological landscapes and challenges. Finally, we propose approaches to foster a wider understanding of Psychological Safety and expectations for safer products and services across society, with the aspiration that this exerts positive external influence on organisations and readjusts their priorities towards safety.